Neuromarketing is a controversial practice that involves studying consumers’ brains in order to influence our decisions.
It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products.
One of the most infamous examples is Coca Cola and its use of the color red in its commercial and marketing campaigns.
Companies use neuromarketing to evaluate the emotions their brand and products provoke. They detect trends early and then use these trends before their competitors.
But is playing with our subconscious to encourage us to buy more things marketing or manipulation? Where do we draw the line?
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